How does Shorter work?

Our platform allows you not only to create shortened links, but to fully monitor your traffic flow and automate user data collection.

1. Create Account & Add Link

Sign up for a free account and enter your target destination URL into your dashboard console.

2. Configure UTMs & Custom Domain

Set default UTM parameters (source, medium, campaign) and assign a branded domain for your redirects.

3. Share & Gather Insights

Distribute your shortened links! Our analytics engine captures geographical data, browsers, OS types, devices, and referral websites.

Custom Domain Setup Guide

1. DNS Configuration with Your Registrar

To hook up your branded domain (e.g., link.yourbrand.com), navigate to your domain registrar's DNS panel and create the record:

Type: A | Name (Host): @ or subdomain | Value (IP): Your Server IP Address

Alternatively, create a CNAME record pointing to our primary domain.

2. Verification inside Dashboard

Go to the 'Custom Domains' section in Shorter, add your domain name, and click 'Verify'. Our system will automatically verify the records.

Useful Tips for UTM Tracking

💡 Tip 1

Always keep UTM parameters lowercase to maintain clean, consistent data.

💡 Tip 2

utm_source indicates the platform driving the traffic (e.g., facebook, google, newsletter).

💡 Tip 3

utm_medium identifies the channel type (e.g., cpc, email, bio).

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